Why Your Website Needs A Blog
We shouldn't obsess about blogging for the sake of better search results - there are other excellent reasons to blog
in Blogosphere by Paul
It's a known fact that blogging creates new and unique content on your website, and Google loves it, but we shouldn't be fixated on that, we blog because we wan't to inform our visitors and show them we know what we're talking about.
This particular article could actually be split out to a few articles because there are so many reasons why blogging is good for your website, but I think I can safely group all of them into just four ridiculously huge reasons why you need to be blogging on your website.
1. Demonstrating Knowledge Gives Confidence
You know what you're talking about otherwise you wouldn't be in business and earning a living would you. But it's one thing to be good at what you do, and another thing to actually demonstrate you're good at what you do.. And a standard, static website saying we can do this and we can do that just doesn't cut it these days.
Think about your visitors, and how you browse the internet yourself. You'll probably come across many websites offering what you're looking for, some will be awful, some will be great, but one of them has lots of up to date opinions and articles on related topics describing things in great detail, perhaps even too much detail, but that website gives you the all important confidence because it makes you feel like these guys know what they're talking about, and you pick the phone up.
2. Great For Search Results and Traffic
They say "content is king", and it's as true now as it always has been. The more relevant and unique content you have on your website the more likely you are to rank better in the search results (SERPS), and blogging gives you the opportunity to rank for as many keywords as you like. Search Engines like Google expect a web page to be about a single subject, so don't try optimising 20 keywords on your home page, you're diluting every one of them. If you have 20 keywords you ideally need 20 pages - and blogging gives you the ability to do that.
Of course every blog you post you should spatter across the social networks with appropriate hashtags and links back to your post. Needless to say, if you do this right you can generate enormous amounts of good quality traffic to your website, and with a social share widget on your blogs the traffic potential is exponential - all from people around the world interested in what you do. Is that good or what? Some people might hate social networks, but the undeniable truth is that they have more global reach than any TV or radio network.
3. Reduces Support Overhead
If you blog about 'How To Do This', and 'How To Do That' with step by step instructions you can turn an FAQ page into several detailed blogs. Not only will this help your existing customers, but it will demonstrate to potential customers that you are committed to customer service and ready to help.
4. Proves You're In Business!
Sounds a bit silly doesn't it, if your website is there it means you're in business right? Well, maybe, but if your website looks like it was built 15 years ago by your mate Dave and your competitors' website looks modern and has a blog post on there from last week, I'll go with the competitor - and so would you. It's not just the human factor you're considering here though, you're also pandering to the demands of the search engines, and depending how your website is set up, the more frequently you update your website by blogging and tweeting etc., the more frequently your website will be crawled - and search engines love fresh content.
How Do I get A Blog On My Website?
There are two ways, start your own WordPress website (see the pros and cons of using WordPress for your website), or if you don't want the hassle use our lightweight super-fast and easy to use blogging system. We're not salesmen here so give us a shout and find out what's best for you.