Why Fast Websites Are Important
Having a website with fast page load times is a huge advantage
in Blogosphere by Paul
Wordpress websites are notoriously clunky but we're running Litespeed servers now so Wordpress site owners don't have to pay for that VPS anymore. And our site is handwritten pure code so we're quick even on basic hosting.
And so are our customers! With the right hosting and website architecture nobody need worry about page loading speeds, and that's great because it's a very important search ranking factor.
Why Fast Page Load is Awesome
Well Google loves it for a start. Website loading times are consistently rated as a fundamental factor in achieving good search results.
And if that wasn't enough there's also the user-engagement factor. We all know that people don't hang around much waiting for pages to load. The stats vary, but it's only a few seconds of staring at an unresponsive page (or worse a blank page or a loading icon) before they're off to another website that actually shows them what they're looking for.
With that in mind - you can easily see how a slow website will not only affect your ability to get people to your website in the first place, but it also definitely affect your ability to generate enquiries and sales once they're there, because they wont be there for long!
Find out how fast your website is
You can find out how fast yours is by visiting the website speed test page at Pingdom. You'll see your performance index and a list of any issues you can take to your web developer.