Google Prioritise Secure Websites
As well as favouring those websites which have properly formatted mobile pages, Google is now rolling out it's new preference for secure websites to it's search algorithm.
in Blogosphere by Paul
A secure website shows a padlock in the browser window, often has a different coloured address bar, and it's address starts with https instead of http. The data passed between you and a secure website is encrypted to prevent any snoopers from reading the information.The announcement was made in this post on their blog, but what does this mean for website owners?
Google are phasing this in gradually, so there's no need to panic, and they haven't published any best practices yet, but from what they're saying it looks like they want every website on a secure connection, so now could be a good time to start looking at getting an SSL certificate for your website.
What does this mean for our customers?
If you're serious about your search results you'll want to install an SSL certificate on your domain name. Give us a shout, we can do it all for you.
NB: MOVING TO AN SSL CERTIFICATE CHANGES YOUR PAGE ADDRESS (URL) - Just a word of caution, all your URL's will change from http.. to https.. we can deal with it via the .htaccess file but it might affect your existing rankings for a while.